WBW Association is working to support business development and internationalization efforts of companies all around the world.

Internationalization Motivation and Goals

• New Market Development
• New product Development
• Market Penetration
• New Products and new Markets

 Strategic Alliances and Channels of Market Entry

• Marketing Distribution Agreements
• Product in- and out-licensing
• Joint Ventures
• Franchise
• Direct export/import

WBW Association also supports the development and emergence of New Business Ventures.

• Entrepreneurship and New Businesses Creation
• Outsourcing and in-sourcing R&D for Innovation and New Product Development
• Intra-firm Entrepreneurship and Product Portfolio Innovation