Web Masterclass in Advanced Product Performance Modelling and Management for Brand and Generic Medicines: Dynamic KPIs and Pharma Balanced Scorecards

Module 1 & Module 2

Module 1, 1 hours

• Resource Dynamics in Pharma Markets
• Introduction to Dynamic KPIs and Pharma Balanced Scorecard
• How causal modelling and simulation can help mastering optimal resource configurations
• Task for the next Module: Developing KPIs and experimenting with a software model for optimal resource configuration

Module 2, 1 hours CET

• Developing Dynamic KPIs – Lessons and discussion
• Generating Product Performance what-if scenarios using modelling and simulation of resource dynamics and KPIs
• Case study about dynamic resource management by modelling and Pharma BSC implementation
  

Who will benefit

• Product/brand managers
• Marketing and sales managers
• Financial/budgeting managers
• Pricing and reimbursement managers
• Business development managers

*Participants will have the opportunity to work in a unique interactive learning environment and test their business modelling skills by free access to our specially designed Business Simulator software.

Course Leaders

• Martin Kunc, PhD (London Business School) was previously consultant at Arthur Andersen and has been an independent consultant with projects in Pharmaceuticals (Zeneca, Sandoz and other). Martin has 15 year experience in strategic modelling for evaluating strategic decisions in pricing and product performance management, marketing strategy, performance measurement systems and supply chain. Martin has also taught in diverse business schools in the UK and Latin America.
• Ross Kazakov, MBA (WBS) is a management consultant in the pharmaceutical industry, applying modelling and simulation for dynamic resource management and strategy optimisation. He has gained 10 year experience in projects related to pricing and reimbursement strategy, marketing and business development, finance and investor relations, market access and regulatory policy development.

Registration and Webinar access upon client request

• Registration fee is 100 EUR per module
• Payment can be made electronically after completing the following online registration forms:

  • Registration form for Module 1 and Module 2

• Registered participants who have processed their payment will immediately receive confirmation and detailed webinar log in instructions by direct e-mail communication

Registration and Webinar access upon client request

• Registration fee is 100 EUR per person per Module
• Payment can be made electronically after completing the following online registration forms:

• Registration form for Module 1 and Module 2

• Registered participants who have processed their payment will immediately receive confirmation and detailed webinar log in instructions by direct e-mail communication