Web Masterclass in Product Launch Management for Brand and Generic medicines: Budget Modelling and Product Performance Forecasting

1 Hour Module (CET)

Module 1, 1 hours CET

• Pipe line development: Financial modelling and evaluation of candidate products
• KPIs and Pharma Balanced Scorecard: Designing and controlling the new product expected performance

Module 2, 1 hours CET

• Resource Configuration Testing: Forecasting alternative performance outcomes for budget optimization
• Analyzing “what if” budget scenarios related to expected competitor response and market changes

Online registration upon request

Who will benefit

• Business development managers
• Product/brand managers
• Marketing and sales managers
• Financial/budgeting managers
• Pricing and reimbursement managers

*Participants will have the opportunity to work in a unique interactive learning environment and test their business modelling skills by free access to our specially designed Business Simulator software.

Registration upon request. Registration fee is 100 EUR per person per Module and can be paid by credit/debit card or by bank transfer. Registered participants will receive invoice and confirmation by direct e-mail communication.

Registration upon request

Registration fee is 100 EUR per person per Module and can be paid by credit/debit card or by bank transfer. Registered participants will receive invoice and confirmation by direct e-mail communication.

*Participants will have the opportunity to work in a unique interactive learning environment and test their business modelling skills by free access to our specially designed Business Simulator software.